We Weigh In On The Google Purchase of Motorola Mobility
Let’s cut right to the chase on this one. As it stands, the editors of PhoneCan are content with Google’s acquisition of Motorola Mobility.
And we don’t appear to be the only ones. Which should be enough for most people to ask why. Why are so many companies accepting this purchase, even though they likely compete with Google and/or Motorola?
What are the real reasons behind the acquisition? What do Google and Motorola Mobility gain?
And what will the company be called (since Motorola Solutions is a separate company)? Googorola?
The purchase of Motorola Mobility doesn’t initially raise many red flags. Here we have a search company, which is really in the business of connecting advertising with consumers, buying a long-time hardware manufacturer. Motorola Mobility had been spun off from the mothership within the last year. Being the money-making wing of the business, it made sense to protect it’s investment by being separate from the dead weight other part of the company. Google has it’s hands in a little bit of everything, but has always relied on others for manufacturing.
There’s some good common sense in the two joining up. And the number one reason is a shiny little logo that looks like a half-eaten apple. That’s right, the masters of the universe - Apple. Google is poised to become the gladiator to Apple’s lion.
There are a lot of people and companies that are quite ready to see someone strong enough to step up to Apple emerge from within the business. Google may not make computers like Apple, but they definitely have their foot in almost every door possible within the computer industry. But combine the biggest mobile OS developer since, well, since Apple, with one of the biggest mobile device manufacturers of all time, and you’ve got quite a strong challenge to Apple’s reign on the markets. Some companies in various businesses are tired of having their arm twisted and mipple tweaked by Steve Jobs, and to some, Google will seem like something of a hero.
But there’s another reason why many people, especially those within the industry, are banking on Googorola. And that’s to lighten the litigation load. So many companies are suing each other right now that it’s all gotten quite rediculous. In buying Motorola Mobility, Google is also acquiring about 25,000 patents that it can use to defend itself and it’s programs, especially Android. This move is not just about money, it’s about protecting their investments as well.
So this leads us back to one of our initial questions - why are some companies, even competing technology companies, supporting this acquisition?
Money. By Google covering it’s own rear with Motorola patents, it also has the potential to clear the air on other patent lawsuits. If someone is big enough to tell Apple to shove their litigation where the sun don’t shine, maybe everyone can get back to a sense of normalcy. If nothing else, it creates opportunities for companies that have been working with Google to continue to do so without fear of lawsuits. And as for competitors, it allows them to draw clear lines in the sand about their intentions. Everyone could potentially reap the benefits here, and that’s the biggest reason for support.
In the end, only time will tell if the purchase is approved, and even more time to see what it does to the market. We think it brings some good possibility to the products that are out there. We even forsee the possibility of Google making a stripped-down basic phone version of Android. The compatibility with everything else Google would alone be amazing.
A union between Google and Motorola just makes sense to us. It opens a lot of doors to the benefit of consumers.
And maybe we’ll finally get the 4G on our Xoom tablet.
People are tired of hearing about who’s suing who
Companies are tired of being strong-armed by Apple. Google would cement it’s position as Apple’s biggest rival.
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