The editors, writers, and contributors of this site frequent many online forums.  We do this in conjunction with PhoneCan’s mission: to help consumers.

Our long-term goal, both as online citizens and as our own site, is to empower consumers to get the best price, the best phone, and the best experience - all by their own efforts.  We provide insight into the industry, a view of how the business works from the inside, and how to speak the language of “wireless.”  To us, education is the key to getting the best deal and the best situation for your needs.  This has been the personal mission for each of us, even long before we joined up on PhoneCan.  We’ve been a voice of compassion for the consumer, both in our personal and professional interactions, as well as on this site.

Now, we’re going to mix things up a bit.

While we aren’t changing our mission to empower and educate consumers, we’ve decided to add to that education.  We’ve decided that it’s long overdue for a wakeup call to certain parts of the consumer base.

It’s time to tell it like it is.

From time to time, the writers and editors of PhoneCan have mentioned a few “beliefs” and opinions about the phone industry.  To some, we’ve even mentioned a set of core beliefs that this site operates under, which has silently influenced how we write, what we write about, and how we approach certain subjects.

We felt it would be good to take a moment during the lull of waiting for CES 2011 updates to mention the core philosophy of PhoneCan.